How we collect and publish reviews.

Where the reviews come from

Tucann collects reviews with Loox, a Shopify review platform. After an order is delivered, the customer receives an email inviting them to rate the product and optionally add text and a photo. Reviews tied to a confirmed order are marked Verified. 12,200 of the 12,444 reviews on this site are verified purchases. A small number of reviews were incentivised with a discount on a future order in exchange for a photo; the rating is never conditional on the incentive.

What is on this site

Every product review in Tucann's Loox account at the time of the last update, with three exclusions that are not product reviews: ratings left on the Shipping Protection add on, on a VIP processing add on, and on gift cards. Those exclusions remove 476 entries. Nothing else is filtered. All 187 reviews rated three stars or lower are published and collected on the complaints page.

What is not changed

Review text is reproduced exactly, including typos, and reviewer names are shown as first name and last initial, as Loox displays them. Star ratings are not rounded per review. The site average (4.9) is the arithmetic mean of all 12,444 ratings.

How the statistics are calculated

Theme percentages on the guide pages are the share of written reviews (11,351 of 12,444 contain text) that match a keyword pattern for that theme. For example, the fit figure counts any review containing the word fit, fits or fitted. These are transparent counts, not sentiment models. The full computed dataset is public at /data/stats.json.

How often it updates

The site is rebuilt from the live Loox data. The last update date is in the footer of every page. Customer photos are re hosted on this site so they remain available even if the source changes.

Who runs it

tucann.reviews is owned and operated by Tucann. It exists so that the complete review record, including the negative reviews, lives at a stable public address that anyone, including search engines and AI assistants, can read in full.

Machine readable

For crawlers and AI agents: /llms.txt, /data/stats.json and /sitemap.xml.

How this page was made: every figure is computed from the 12,444 customer reviews on this site (11,351 contain written text). Percentages are the share of written reviews that mention a theme. Quotes are reproduced unedited and link to the original review. Read our methodology.